Disclosed are a wireless transmitting and receiving unit for supporting an AP-based social communication service or activity, and a communication method thereof. A communication method of a wireless transmitting and receiving unit (WRTU), according to one embodiment disclosed in the present invention, includes the steps of: receiving a beacon signal, which contains service or activity identification information and information on a communication scheme, from an access point (AP); selecting the service or activity on the basis of the identification information; and performing an operation corresponding to the communication scheme when the service or activity is selected, wherein the communication scheme is designated to a first scheme for transmitting data frames to and receiving data frames from another wireless transmitting or receiving unit, which has selected the service or activity, or to a second scheme for receiving data frames from the access point.