Various embodiments provide an ability to analyze an audio input signal and generate a counter audio signal based, at least in part, on the audio input signal. In some cases, combining the audio input signal with the counter audio signal renders the audio input signal incoherent and/or unintelligible to accidental listeners and/or listeners to whom the audio input signal is not directed towards. Alternately or additionally, the counter signal can mask the audio input signal to the accidental listeners.