The Comprehension Normalization Method of the present disclosure exploits the differences in the meanings of words or ideas between Big Data sets to build insight. When the comprehension normalization method is performed between two big data sets, both data sets take turns rephrasing the material of the other data set in their own language of understanding. The act of rephrasing a foreign idea connects the data within the set doing the rephrasing in a way it had not been connected before. After two sets take turns rephrasing the data within, both sets will become more connected than ever before and more insightful to the researcher.