Invention Grant
- Patent Title: Managing and monitoring digital advertising
- Patent Title (中): 管理和监控数字广告
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Application No.: US12971588Application Date: 2010-12-17
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Publication No.: US09361631B2Publication Date: 2016-06-07
- Inventor: Scott B. Meyer , Felix Shnir , Simeon Simeonov , Edward Kozek , Colin O'Malley , Daniel Jaye
- Applicant: Scott B. Meyer , Felix Shnir , Simeon Simeonov , Edward Kozek , Colin O'Malley , Daniel Jaye
- Applicant Address: US NY New York
- Assignee: Ghostery, Inc.
- Current Assignee: Ghostery, Inc.
- Current Assignee Address: US NY New York
- Agency: Cooley LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.
Public/Granted literature
- US20110173071A1 MANAGING AND MONITORING DIGITAL ADVERTISING Public/Granted day:2011-07-14
Information query
