In certain implementations, a software development kit to enable configuration of virtual counterparts of action figures or action figure accessories may be provided. As an example, the software development kit may enable a developer to associate a state or behavior of an action figure type with a virtual state or behavior of a corresponding virtual counterpart type in a virtual environment such that, when an action figure (of that type) exhibits the state or behavior, a corresponding virtual counterpart is caused to exhibit the virtual state or behavior in the virtual environment. The software development kit may, for example, enable the same state or behavior to be associated with different action figure types and/or different virtual states or behaviors such that, even when action figures of different action figure types exhibit the same state or behavior, their corresponding virtual counterparts may be caused to exhibit different virtual states or behaviors.