The present invention relates to a dyeing composition. More particularly, the present invention provides a dyeing composition comprising an ether-based nonionic surfactant, an ether-based oil and alcohol. Preferably, the ether-based nonionic surfactant, the ether-based oil and the alcohol have the same number of carbon atoms. The dyeing composition according to the present invention comprises the ether-based nonionic surfactant, the ether-based oil and the alcohol, forms a multi-lamellar liquid crystal structure, allows for ease of material application and maintains excellent color formation, and particularly, mitigates pungent smell, eye irritation and the like.