An image communication apparatus has a function of outputting a shot image obtained by imaging an object, a function of displaying at least the shot image, a function of generating a captured image by capturing a displayed image, a function of encoding an image and decoding an encoded image, a function of writing the encoded shot image in a memory and reading out a recorded image stored in the memory, and a function of communicating with another apparatus through a network. The image communication apparatus switches the mode of video to be transmitted to the other apparatus by controlling these functions based on a control event.