A system that incorporates teachings of the present disclosure may include, for example, set top box (STB) having a controller to record one or more soft key preferences associated with a user of the STB for each of a plurality of media presentation states of a media communication system, receive a request for presentation of a graphical user interface (GUI) associated with one of the media presentation states, select one or more soft keys according to the one or more soft key preferences assigned to the requested media presentation state, and present the selected one or more soft keys in the GUI. Other embodiments are disclosed.