Invention Grant
- Patent Title: Switching modes of a media content item
- Patent Title (中): 切换媒体内容项的模式
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Application No.: US14724578Application Date: 2015-05-28
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Publication No.: US09332285B1Publication Date: 2016-05-03
- Inventor: Andrew Grant , Lutz Markus Latta , Ian Wakelin , Darby Johnston , John Gaeta
- Applicant: Lucasfilm Entertainment Company Ltd.
- Applicant Address: US CA San Francisco
- Assignee: LUCASFILM ENTERTAINMENT COMPANY LTD.
- Current Assignee: LUCASFILM ENTERTAINMENT COMPANY LTD.
- Current Assignee Address: US CA San Francisco
- Agency: Kilpatrick Townsend & Stockton LLP
- Main IPC: G06F13/00
- IPC: G06F13/00 ; G06F3/00 ; H04N5/445 ; G09G5/00 ; H04N21/2343 ; G06F17/30 ; H04N21/239 ; H04N21/472 ; H04N21/475 ; H04N21/41 ; H04N21/4402 ; H04N21/8545

Abstract:
Systems and techniques are provided for switching between different modes of a media content item. A media content item may include a movie that has different modes, such as a cinematic mode and an interactive mode. For example, a movie may be presented in a cinematic mode that does not allow certain user interactions with the movie. The movie may be switched to an interactive mode during any point of the movie, allowing a viewer to interact with various aspects of the movie. The movie may be displayed using different formats and resolutions depending on which mode the movie is being presented.
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