Communication about an event is achieved through a call for media, allowing diverse forms of media such as text, audio, picture, and video to be associated with the call for media for a past, present and/or future event, an event being definable by location, a set time, an object, a state of being, an individual, any combination thereof and others, etc. Calls for media need not be stated as direct requests, but may simply be an event name, to which users may respond with related media. Associating specific communication with an event allows all forms of media used or captured to be related to the event for easier tagging, cataloging, or archiving, while also creating a way to alert others that media is desired for an event and can aggregate this media from one or many users, organize and prioritize event-related media to create presentations of the event, etc.