Methods and systems of performing data mining may include receiving a plurality of web log records and a plurality of call log records; associating one or more web log records with a call log record, wherein the associated user for each of the associated one or more web log records and the call log record are the same; identifying one or more patterns among the web log records for the plurality of call log records, wherein each pattern comprises one or more web accesses, a time stamp at which each of the one or more web accesses is performed and the call topic for the call log record; identifying one or more web log records associated with a new call, and predicting a call topic for the new call based on at least one pattern and the one or more web log records.