Embodiments disclosed herein describe an apparatus, method and system for indexing online media content and services into numeric channel numbers and enabling a user device to access such content and services by entering the channel numbers. Embodiments may include a media and services tuner software module that resides on a user device and a directory server. The directory server may include a request module configured to receive a request including instructions to provide users access to content or services. Embodiments may also include a database module configured to determine a uniform resource locator for a server associated with the channel number within the received request.