A system for tracking the location of an object in an area having a plurality of electronic devices, connected via a network through a variety of communication protocols, comprises a location server in communication with the network and each of the plurality of electronic devices. Each of the electronic devices is associated with a last-known device location within the area that is stored in the location server. An electronic tag that is fixed with the object has a control circuit that enables wireless communication with the network both through any of the electronic devices and through any of the variety of communication protocols. The control circuit maintains at least periodic contact and GPS location reporting with the location server through the network, preferably through one of the electronic devices designated as the owner device, or any of the other electronic devices.