A method involves an MNO receiving data from a mobile device representing a current situation of a user of the device. The MNO stores data characterizing products and services represented in a solution knowledgebase. The MNO stores data characterizing the user in a user knowledgebase. An inference engine analyzes the data in order to determine if the data corresponds to an actionable event relevant to the user. If so, a search of information relevant to the event and the mobile device data at least in the solution knowledgebase is conducted and the results are pushed to the mobile device. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.