A system, method and device for providing a mobile application across smart phone platforms to enable consumer connectivity and control of media. The viewing experience of the individual is improved by the added control and the advertising experience is enhanced by ensuring advertisements are relevant and actionable. A system for providing interactivity between a mobile device and content includes a content provider providing content for presentation on a display device and a mobile device configured with a media management module communicating to provide user interactivity with the content. The media management module enables individualized consumer media services for the mobile device.