An individual may wish to make a gift of digital media to a designated recipient. The digital media may be previously purchased by the individual or may be new, unused digital media purchased specifically as a gift for the recipient. The sender of the gift sends a gift notification. The sender is then verified to ensure that the sender is authorized to make the gift by matching an identifier of the digital media with an identifier associated with the sender. The digital media may be associated with a set of rights and privileges. Further rights and privileges associated with the digital media may be offered to the recipient.