An object of the present invention is to provide a ferrite magnetic material capable of providing a permanent magnet in which high Br and HcJ are kept, and which has a high Hk/HcJ. A ferrite magnetic material in accordance with a preferred embodiment has a ferrite phase having a hexagonal structure and has a main composition represented by Ca1-w-x-yRwSrxBayFezMmO19 (R is at least one element of rare earth elements (including Y) essentially including La, and Bi, and M is at least one element of Co, Mn, Mg, Ni, Cu, and Zn essentially including Co), where 0.25