A method for performing communication by a cellular base station in a wireless communication system is provided. The method includes performing channel contention for occupying a channel of an unlicensed band, if the channel of the unlicensed band is occupied, the cellular base station transmits a first message including information about a time period in which the channel of the unlicensed band is usable, to at least one first User Equipment (UE) that performs communication in the channel of the unlicensed band using a first communication scheme, and communicating with a second UE using a second communication scheme different from the first communication scheme in the channel of the unlicensed band during a time period corresponding to the time period information. The second communication scheme corresponds to a cellular communication scheme, and the first message is transmitted to the at least one first UE based on the first communication scheme.