A system and method for providing digital data content to a wireless device. Although a fee is typically charged for access to the digital data content, e.g., electronic books, the system and the method provides controlled access to this content for free while the wireless device is accessing the content in a specified location, e.g., a retail location. A content control server receives a request from the wireless device requesting access to the digital data content. The request is received over a secure connection, preferably a virtual private network (VPN). The content control server monitors how much of the digital data content has been provided to the wireless device, and/or an amount of time the wireless device has been accessing the digital data content. This content control server uses this monitored data to control, throttle, the provision of the digital data content to the wireless device.