In one exemplary embodiment, a method includes: capturing image data for physical content, where the physical content includes a recipient image indicative of at least one desired recipient; performing image recognition on the captured image data to identify the recipient image; matching the recipient image with corresponding contact information to obtain address information for the at least one desired recipient; and addressing an electronic communication to the at least one desired recipient using the address information, where the electronic communication includes the captured image data for the physical content.