Methods and systems are provided for controlling network service quality. According to an aspect of the invention, a computer-implemented method is provided for controlling levels of quality of service (QoS) for transmitting data between a terminal and a destination. The method comprises enforcing a first level of a QoS to a connection between the terminal and the network, receiving a user-requested, second level of the QoS from the terminal, identifying a currently-available level of the QoS on the network, determining a third level of the QoS based at least in part on the currently-available level of the QoS on the network and the second level of the QoS, and enforcing the third level of the QoS. Methods and system are provided for enabling users at the terminals to specify online a level of network QoS, and the system dynamically changes the quality level and the plan to satisfy the request.