A battery charge control apparatus for a vehicle, where the vehicle is provided with a prime mover driven by using fuel stored in the vehicle, power generation means for converting energy generated by the prime mover using the fuel into electrical energy, and a secondary battery that stores the electrical energy generated by the power generation means. The apparatus includes temperature detection means for detecting a temperature of the battery, and battery-charge limiting means for limiting storing of the electrical energy generated by the power generation means into the battery when the temperature of the battery detected by the temperature detection means is low. This leads to enhancement of fuel usage efficiency of the engine.