A colored coating composition comprising a white base paint and at least one colored pigment in a form that can be readily mixed with the white base paint, the white base paint comprising a film-forming polymer, a liquid carrier, one or more opacifying white pigments and one or more extenders, the colored coating composition having a light reflectance value Y less than 110, and greater than that defined by the equation Y=mC+K, where 25>C>1.0, C being the chroma of the colored coating composition, m and K being empirical coefficients selected according to the type and number of the type of the at least one colored pigment, and dependant on the hue angle of the coating composition.