Methods and apparatus to measure logo exposure in vehicle races are disclosed. An example apparatus includes a vehicle database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time, the first vehicle to display a first logo; a camera database containing time-camera view data identifying a set of views of a camera at corresponding points in time; and credit logic to determine whether to credit the first logo with an exposure to the camera based on the first time-location data and the time-camera view data.