The present technique has a face detection unit configured to detect a face region which is determined as a face in an image, a position specifying unit configured to specify a particular position in the image, a range specifying unit configured to determine a first range as a range for calculating an evaluation value of a hue and to set a hue at a position specified by the position specifying unit in a case where the position is not contained in the face region, and to determine a second range as a range for calculating an evaluation value of a hue and to set a hue at a position specified by the position specifying unit in a case where the position contains the face region, and image processing unit for performing image conversion processing based on color information contained in the hue range.