Example methods and apparatus are disclosed for maintaining a shared identity profile. An example method includes receiving, at a first online service provider, a plurality of profile information items from a user and storing, by the first online service provider, the profile information items in an identity profile associated with the user. In the example method, at least one of the profile information items includes user identifying information that is capable of verification. The example method also includes verifying, by the first online service provider, the user identifying information and storing, by the first online service provider, as part of the identity profile, a verification status corresponding with the verifying. The example method further includes receiving, at the first online service provider, a request, from a second online service provider, for one or more of the profile information items including the user identifying information and providing, from the first online service provider to the second online service provider, the requested profile information items and the verification status.