A system, computer-implemented method and a computer-readable medium for accessing content on a plurality of computing devices from a plurality of independent frameworks. The system includes a virtual backend service (VBS) platform. A plurality of independent frameworks hosted on the VBS platform, where each independent framework is configured to provide access to an independent set of applications that provide a service over a network. The system also includes a configuration module for configuring each computing device in the plurality of computing devices to access the set of applications particular to the independent framework, wherein the configuring dynamically switches access of each computing device between the independent frameworks, and access the service from each framework by the configured computing device.