A system to determine a hierarchical model comprising two or more associated nodes, each of the nodes associated with one or more message producers and one or more message consumers, receive a message from one of the one or more message producers; and route the message to one or more of the one or more message consumers based on the hierarchical model. The hierarchical model may include a root node and a plurality of nodes descending from the root node, the plurality of nodes including the two or more associated nodes, wherein each of the plurality of nodes is associated with a topic, a parent node, one or more child nodes, one or more message producers, and one or more message consumers. Routing the message may comprise traversing two or more nodes of the hierarchical model based on first logic.