A hand held tool for safely inserting a canal hearing device into the ear canal having a medial end configured to simultaneously cradle the lateral end of the canal hearing device and constrain a knob element laterally positioned on the canal hearing device. In a preferred embodiment, the insertion tool comprises a C-shaped cavity for self-centering engagement with a D-shaped lateral end of a CIC device, providing ease of use for hearing impaired individuals. In a preferred embodiment, the insertion tool is substantially formed of a single monolithic structure for improved durability and lower cost of fabrication.