Invention Grant
US09078040B2 Apparatus and methods for enabling media options in a content delivery network 有权
用于在内容传送网络中启用媒体选项的装置和方法

Apparatus and methods for enabling media options in a content delivery network
Abstract:
Apparatus and methods for providing media options over a network. In one embodiment, the media options are presented in conjunction with a promotion or advertisement for particular content. The precise ones of a plurality of disclosed options that will be presented may be determined based at least in part on a campaign established by a content management entity and a current availability of the content. For example, certain media options may only be made available for content that is currently available, while other options may be only available for content available at a future date/time, or during a particular time window. Rules for determining which options are to be provided in conjunction with which content and/or advertisements are established and by a content management entity, such as an entity of a multiple systems operator (MSO).
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