A method and system for managing data traffic on a cellular network. The method and system includes detecting that an internet service is experiencing excessive amounts of data traffic from a cellular network. Sending, to a cellular device on the cellular network, a modified IP address for the internet service, wherein the modified IP address points away from the internet service. The modified IP address is sent in response to detecting that the internet service is experiencing excessive amounts of traffic from a cellular network and detecting a DNS query from the cellular device for the internet service.