A wireless charging system includes a transmitter with tunable reactive components (such as capacitance or inductance). A metric related to power transfer from the transmitter through a coil is used to determine an amount to modify a Parameter. One metric is equal to |Vs|·|Is|·cos(φ)·(Vcoil_ref/Vcoil), where |Vs| is magnitude of the power source voltage, |Is| is magnitude of the power source current, φ is phase difference between the power source voltage and power source current, Vcoil_ref is a normalization value, and Vcoil is voltage across the coil. The transmitter can further include a phase tracking and adjustment loop (such as a phase-locked loop).