Method and apparatus for color management of documents retrieved and manipulated by a server based application and displayed on a client device through a browser application. Page elements of documents are manipulated to provide consistent and/or accurate color reproduction on the client device. Pages include untagged images, images tagged with color profiles, and tagged or untagged page elements specified by hex color values. Color values for images and untagged page elements specified by hex color values are adjusted by the server application before transmission to the client device to account for properties of browser applications and operating systems of different client devices.