Entertainment systems interact with users to provide for social networking and/or other services. For instance, an entertainment system may be configured to provide jukebox-related and entertainment system mediated services that are accessible from within and from outside of the location, coordinating social networking services among and between patrons, while also providing for advertisement opportunities. The entertainment system within the location may be connected to one or more client devices, one or more displays, one or more bar-top or hand-held gaming devices, etc. The jukebox-related and entertainment system mediated services may provide mechanisms for enhancing patrons' experiences, creating a sense of ownership and/or belongingness to a connected community of entertainment system users.