Devices, systems, and methods for tracking a view of a shopper are disclosed. The system may include camera coupled with a head of a shopper, and configured to capture one or more images in a field of view of the camera as captured image data. The shopper view tracking system may also include an analysis computing device configured to receive the captured image data, and an analysis program configured to determine an estimated shopper field of view having a boundary that is calculated to represent a probability of a person in a data sample having an actual measured focal point that occurs within the boundary, and to display the estimated shopper field of view superimposed on the one or more images in the captured image data. The analysis program further may be configured to generate an output including statistical measures based on the estimated field of view.