A mobile application or mobile website allows a user of a mobile device to make player selections associated with the order of a lottery ticket. The mobile device then displays a machine-readable code image. When a lottery retailer scans the image, the code conveys the lottery ticket order to the retail system, allowing the retailer to sell lottery tickets corresponding with the order. The mobile application or website may record player selections for reuse, record purchased tickets to report lottery status to the player, and assist the player in locating a lottery retailer. Further, a lottery image ticket may be transmitted to the user's mobile device or to an account which can be accessed through the user's mobile device. The lottery image ticket can then be presented to the retailer equipment for winnings check and redemption.