An image forming apparatus uses the difference in time taken for each patch to reach a color sensor, which occurs upon reversing the conveyance direction of a printing material. Due to this difference in time, the temperature of the printing material in detection by the color sensor differs among the respective patches. The error of a colorimetric value due to thermochromism is reduced by placing a patch with a colorimetric value which has a low temperature dependence so as to be detected earlier, and a patch with a colorimetric value which has a high temperature dependence so as to be detected later.