A method for obtaining feedback from one or more wireless subscriber communication unit(s) related to a broadcast service in a wireless communication system comprising at least one communication cell. The method comprises transmitting a request message by a network controller to one or more wireless subscriber communication unit(s); receiving and processing the request message by a wireless subscriber communication unit; transmitting a layer-1 response signal by the wireless subscriber communication unit in response to the request message; and detecting by the network controller the layer-1 response signal in a particular communication cell, and in response thereto, performs one of the following: (i) entering a point-to-multipoint broadcast mode of operation; (ii) modifying a delivery of the broadcast service in that communication cell.