Systems, devices, and methods are provided for conducting a polling event. A central server computer system determines a polling event is to be conducted and associates one or more inputs from a beverage container with a corresponding selection. The central server computer system transmits a polling prompt message to the beverage containers to display a prompt for a user to select between a first selection and a second selection. An input is received at the beverage container indicative of the selection by the user. The input may be based on a gesture movement of the beverage container. The selection is communicated to the central server computer system which, based on receiving selections from the participating beverage containers, determines the poll results. The poll results are displayed on one or more public displays or communicated, via a network, to a wireless communication device associated with a user of the beverage container.