A method, system, and apparatus for storing data in a cloud environment that enables a multi-user interface, automatic data backup, and has a schema-less data storage. A data storage database may be provided in the cloud to store one or more data objects. A data management module may be configured to assign each data object a unique ID, wherein each unique ID comprises a timestamp with a granularity between about 0.1 millionths of second and 50 millionths of a second with each ID guaranteed to be unique without regard to the number of servers assigning IDs. A data backup module may be configured to create a new data object with a unique ID in response to a request to modify an original data object, wherein the original data object remains stored with its unique ID.