A firearm sling apparatus has a firearm connection section for attachment to a forward portion of a firearm and having a body connection section for attachment to the body of a firearm user. A releasable latching connector establishes releasable connection of the firearm connection section and the body connection section and provides for selective adjustment of strap members of the sling, permitting a user to adjust the body connection of the sling to fit the user's body anatomy and to accommodate the aiming and shooting position of the firearm. Adjustment of the sling apparatus is preferably accomplished with the user in a bipod stabilized position.