Techniques for facilitating shopping for items shown in media content events are described. Some embodiments provide a shopping facilitator as part of a media device, such as a set-top box. As the media device presents a media content event showing multiple items, the shopping facilitator is configured to receive an indication that a viewer is interested in purchasing one of the multiple items. The shopping facilitator then identifies the item of interest, and at a later time provides a shopping facility that can be can be used by the viewer or some other user to purchase the item. In some embodiments, the media content event is presented without any indication that items shown in the media content event are for sale. Furthermore, the shopping facilitator may perform its functions without interrupting or otherwise disrupting the viewing of the media content event.