The disclosure describes computer-implemented methods, software, and systems for managing content of a virtual workspace that include identifying an electronic communication addressed to a communication account associated with an enterprise computing system, the electronic communication comprising unstructured data content; parsing the unstructured data content to determine one or more keywords defined by one or more specified keyword symbols; creating an enterprise workspace (EWS) object based on the determined one or more keywords and the unstructured data content; generating EWS content from the EWS object; and preparing the generated EWS content for display to the enterprise user.