Photo/video is geo tagged with GPS coordinates corresponding to the place of capture of said photo/video. ‘Geo-information’ metadata corresponding to GPS coordinates is automatically generated and attached to corresponding photo/video. The ‘geo-information’ metadata comprises of date &time of capture, geo information metadata such as local weather, local attractions, local events etc. at the time of capture of corresponding photo/video. According to another aspect, a search engine is provided with means to crawl through one or more database comprising of ‘geo-information’ metadata attached to photos/videos and generate result comprising of photos/videos with ‘geo-information’ metadata corresponding/relevant to query input. According to another aspect, present invention discloses apparatus, means and methods to attach one or more local advertisements to photos/videos and display advertisement in conjunction with corresponding photo/video on communication devices.