An apparatus for allocating and tracking utilization of information technology resources of a distributed virtual infrastructure comprises at least one processing platform associated with the distributed virtual infrastructure. The processing platform comprises at least one processing device having a processor coupled to a memory. The processing platform is operative to allocate at least a designated one of the information technology resources to a user responsive to a corresponding request, to track utilization of the designated information technology resource allocated to the user, and to generate one or more notifications if the utilization of the designated information technology resource by the user falls below a specified threshold. The distributed virtual infrastructure may comprise an enterprise private cloud infrastructure.