In an image communication system of the present invention, the transmission and reception of images are performed between a mobile phone, which combines a base image (character) with an accessory image and displays the composite image, and a server device via a communication network. When an image of a subject is captured by an imaging section, the mobile phone recognizes the subject in the captured image as an image for distinguishing a character. Subsequently, the server device generates an accessory image based on the recognized distinguishing image. Then, the mobile phone combines the generated accessory image with the base image (character), and displays the composite image.