A system and method for increasing the temperature of a fuel cell stack quickly, especially at cold stack start-up. The method includes determining whether the fuel cell stack is below a first predetermined temperature threshold, and, if so, starting a cooling fluid flow through the stack and engaging a shorting circuit across the stack to short circuit the stack and cause the stack to operate inefficiently. The method then determines a desired heating rate of the fuel cell stack and calculates a cathode airflow to the fuel cell stack based on the desired heating rate. The method reduces the flow of cathode air to the stack if a minimum cell voltage is below a predetermined minimum cell voltage threshold and disengages the shorting circuit and applies vehicle loads to the stack when the stack temperature reaches a predetermined second temperature threshold.