A road sign, for viewing by primary traffic and right-angled traffic comprises a sign plate having a first indicia representative of the sign's message directed to the primary traffic and a lateral member having a second indicia. In a preferred embodiment, the lateral member has suitable dimensions, is suitably positioned relative to the sign plate and has suitable second indicia so as to give the appearance, when viewed by right-angled traffic, that a portion of the sign plate was bent substantially perpendicular to the sign's normal orientation along substantially the vertical axis of the sign. Additional embodiments are also provided.