A method for acquisition of audience rating data of digital television. The method includes: 1) collecting audience information by an acquisition system of audience rating data of digital television, the audience information including individual identification of audiences and individual attribute information corresponding to the individual identification; 2) monitoring data acquisition signals by the acquisition system, collecting appropriate individual identification and individual rating information according to the instructions of the data acquisition signals; and 3) inquiring the individual attribute information of the audiences according to the individual identification, and combining the collected individual rating information and corresponding individual attribute information thereof as a set of original audience rating data for analysis.