A method of processing a Long Term Evolution (LTE) Multimedia Broadcast Multicast Service (MBMS) message by a network in a wireless communication system, the method including transmitting a system information block (SIB) including information on a Multimedia Broadcast multicast service Single Frequency Network (MBSFN) area list through a broadcast control channel (BCCH) to a user equipment (UE); transmitting a first LTE MBMS message including information on one or more services through a multicast control channel (MCCH) to the UE; and receiving a second LTE MBMS message indicating a specific area corresponding to an area of the MBSFN area list and a specific service from the UE in response to the first LTE MBMS message, the UE wishing to receive the specific service of the one or more services or being interested to receive the specific service of the one or more services.